Ridgeback Bicycles

Ridgeback Bicycles

The first Brand in Madison’s Sportline stable is Ridgeback. It could be seen as the Parent for all the other Brands that Sportline run. Ridgeback is one of Britain’s best loved brands for its no Nonsense sensible and varied bike range. The metro range from Ridgeback is our bestselling commuter bike range. The designers have thought about the bikes and give the commuter exactly what they want. The bikes come with a lifetime frame guarantee, good tyres and shimano running gear. They are coloured subtlety – Greys, Black, Blue etc. No one wants flashy coloured bike when they have to lock it up at the station or at the supermarket. Ridgeback made its name with good quality practical bikes, but there has always been a hint of revolution in the brand. Ridgeback have always been innovative, be it covering the latest trends from around the world or taking direction from UK riders. As a result Ridgeback has launched some of Britain’s most influential bikes. Here is our take two turning points in which Ridgeback have influenced British cycling:   Ridgeback Storm ridgeback storm The Storm was launched in direct competition to the Bad Boy made by US Company Cannondale. At the time Cannondale was “the” in brand having designed innovative mountain bikes with the Headshock system. Simultaneously both companies designed a mountain bike for road use.  On both sides of the Atlantic couriers were using mountain bikes with slick tyres to make deliveries. The robust design of a MTB meant you could take on potholes and hop kerbs. As the bikes were not going off road they didn’t need heavy cumbersome front suspension- so the rigid forked, slick tyred urban courier bike was born. While Cannondale’s Bad Boy may have been the trend setter of the style The Ridgeback Storm had a couple of things in its favour. The Storm came as standard with a 48 tooth chain set. Badboys had the normal MTB 42 tooth. This made the Storm quicker. Also price, whereas the bad boy retailed at £699 the Storm was priced at £450 the Storm saw off the challenge of the US upstart and the switch series went on to be one of the brands most successful bikes.   Ridgeback GENESIS DAY ONE genesis day one This was a big innovation for Ridgeback. British City riders were using flat bar road bikes for commuting. Riding in the city often meant you needed to sprint out of trouble or weave between cars. The wide bars of a road bike were too unwieldy , some couriers even cut their bars to ridiculously short lengths – so they could squeeze through gaps. Ridgeback spotted the trend and launched the Genesis range. Essentially a road bike with flat (MTB type) handle bars. The bike was a huge hit. Light enough to hang on the wall and carry upstairs. Fast enough to get out of trouble and race at the lights and cheaper than a normal road bike because the gears and shifters were from an MTB and not expensive STI road levers. The bike was the turning point for Ridgeback and with this spirit of innovation Genesis bikes was born. Genesis Bikes